I dunno how long this offer with last, but if you enter the promotion code "Joker" at the checkout for Rift's standard or collector's edition, you'll get 20% off the purchase. So basically you can get the standard edition for $39.96, or the collector's edition for $47.96

Linky ~ a very good deal, but damnit; I'm still undecided and I prefer having the actual Box & DVD for MMOs, and well all my games really.